Strategies for Success in Staffing Your Senior Care Business

lady speaking to a group of people

Valuing employees is the first step in successfully staffing your senior care business.

Today, more than ever before, a reputable senior care business is in increased demand. With the elder population continuing to grow, more and more older adults and their families are looking for senior care solutions that are reliable and safe. In addition, the pandemic has exacerbated existing challenges with recruitment and retention, making it difficult to find, hire and keep care staff who have experience and/or desire to work with seniors.

As a residential personal care home business owner, you know that hiring and retaining great care staff not only helps to solidify your reputation in the community and your ability for long-term growth, but it also translates into providing excellent care. When employees are happy and invested, it’s reflected in every interaction – with each other, with clients, with families, and with the community at large.

What Makes an Employer Stand Out in a Crowded Field?

Many residential personal care home business owners state that their goal is to be an employer of choice in the local community. Outlining what this looks like is critical in meeting that goal and in establishing a company culture that not only provides jobs, but invests in its human resources. Attracting and retaining care staff means placing time, energy and priority into critically assessing and addressing what staff members want and what will help them remain with the company for the long term. According to a recent Home Care Pulse survey, care staff cited the following criteria for enhancing job satisfaction.

  1. Good communication. From answering questions about clients to being notified in a timely manner about schedule changes, great communication is key in establishing a work environment that builds trust. Ensure that care staff have multiple channels for reaching administrative office staff – phone, email, text or client management software. Additionally, make it a priority to respond to staff inquiries as soon as possible, showing that their time is just as valuable as your time.
  2. Competitive pay. While it may not be possible to increase your pay rate dramatically, care staff should be paid a wage that reflects their importance as it relates to the company’s desire to deliver consistently excellent care. Be creative and think outside of the box of other ways in which to enhance compensation rates – a day off on the staff member’s birthday, a gift card to a local restaurant, etc.
  3. Ongoing training and education. Exceptional care team members are in the elder care field because they love the opportunity to help seniors. Providing professional development opportunities for them to increase their knowledge and learn new skills not only demonstrates that you value their experience and commitment, but it also demonstrates to individuals new to the industry that caregiving is a career track and not simply a job with no opportunities for long-term growth.
  4. A robust benefits package. To set your company apart from the competition, put together a benefits package that reflects the priorities of your team and be sure they are aware of the benefits available to them. Survey staff annually to determine what benefits are being used and which haven’t quite hit the mark, and then adjust accordingly. PTO, health insurance, mileage reimbursement, gym memberships, maternity leave, flexibility, and 401k programs are just a few of the examples of benefits that will lead to a more committed and qualified employee recruitment pool and help retain current employees for the long term.
  5. Recognition for a job well done. Caregiving can be both emotionally and physically exhausting. Reward your team individually and as a group for delivering consistently excellent care. Bring in lunch once a month for staff members, designate an employee of the month, be generous with praise and take the time to tell care team members individually that you see the great job they are doing.

Becoming an employer of choice in the residential personal care home industry begins with being willing to listen to what employees want. If you aren’t already surveying staff annually, implement this in order to really gauge what staff members value and to identify where there are opportunities for improvement. Use these survey results to establish a solid plan for retaining your existing team and then use those positive results as a recruitment tool. By establishing a workplace culture that values employee performance, listens to employee feedback, and invests in their long-term career success, you create a foundation for a business that can grow and prosper under a variety of circumstances.

Reach Out Today to Learn More!

If you are interested in learning about additional ways to improve employee retention and recruitment from experienced leaders in the elder care field, contact Innovative Senior Solutions today to learn more about our consulting services. With a variety of consulting plans available, we offer insider knowledge of the industry and real-world experience that is applicable for both startups and established care providers. Reach out today to schedule a complimentary 30-minute consultation appointment. We look forward to learning how we can be your partner in success!

Senior Care Consultants Help Residential Personal Care Home Startups Establish a Foundation of Success

residential personal care home consultantDid you know that by 2030 all baby boomers will be 65 years of age or older? With more than 71 million baby boomers, this means that in under a decade, 1 in 5 U.S. residents will be of retirement age. This vast population of older adults will have a variety of age-specific needs that will impact all industries, but perhaps none as profoundly as the senior care industry. The increased population will place a renewed focus on long-term care options for seniors, increasing the demand for residential personal care homes.

Residential Personal Care Homes: Meeting a Growing Demand

Because of this upcoming shift in the demographics of the population, if you’re considering opening a residential personal care home, there is no better time than now to make the commitment. Both a rewarding and profitable endeavor, owning your own residential personal care home business provides you with an opportunity to make a profound impact on seniors and their families in your local community.

When opening a residential personal care home business, you’re faced with a choice — launching an independent startup or buying into a franchise. If you’re new to the aging care industry, a franchise may seem like a good option, helping to navigate an industry where you lack familiarity. However, for those with an entrepreneurial spirit, a franchise can feel restrictive and there are a variety of initial investment costs that can make the endeavor cost prohibitive.

Innovative Senior Solutions: A Partner in Success

Innovative Senior Solutions offers professional consulting services to help independent residential personal care home startups hit the ground running. Tapping into our experience as an established senior care business, we can help you lay a foundation for success by:

  • Anticipating needs. From human resources to capital resources, there are a number of complexities involved in finding an ideal property and hiring and training the right staff
  • Navigating local and statewide compliance requirements. As operators of licensed and fully compliant residential personal care homes in both private pay and Medicaid models, we understand compliance and can help you to structure and build your business for success
  • Building your brand and driving sales. We provide guidance on how to identify and articulate what sets your new business apart from the competition and integrate those differentiators into results-driven sales and marketing efforts
  • Implementing proven back-office systems. Utilize real-world tested policies and procedures to establish systems that maximize quality of care and increase efficiencies
  • Overcoming roadblocks. Engage in regular coaching sessions, ongoing educational opportunities and a supportive members-only network to help your business grow and thrive.

With over a decade of experience in the senior care industry, Innovative Senior Solutions was launched in 2007 as the first licensed home care provider in Sumter County, Georgia and has since gone on to exponentially grow in personal care homes and adult day care facilities. Founded by two registered nurses, Innovative Senior Solutions brings a deep level of expertise, experience and knowledge in caring for older adults, health care management and entrepreneurship. Shaped by personal experiences in caring for a loved one, the team at Innovative Senior Solutions understands the passion and drive necessary to own and manage successful residential personal care homes.

Connect Today!

If you’re interested in getting more information about how Innovative Senior Solutions’ consulting services can be your partner in success, reach out today and schedule a complimentary 30-minute consultation appointment. We’d love the opportunity to learn more about your business plans and goals, and help you map a plan for success.